Hi there, nice to virtually meet you! I'm Sonja Balzarolo.
Passionate creative, wife and mother of 2 young daughters, based on the Gold Coast in Queensland, Australia.
In 2015, I left behind a successful corporate career as a manager, trainer and mentor to pursue a path more aligned to my values and one that fulfils my passions.
My non-negotiable values include freedom and independence in business. The passion I am driven to achieve is for living a creative life with my family on a farm surrounded by nature.
I am a home-based (ie virtual) Creativity Coach and Content Creation Specialist. I work with and am a champion for creative women in business.
My Creativity Coaching helps women in business discover their 'Uniquely You' identity, tap into their creativity and bring their ideas to life through content.
But I get that it's not everyone's passion to constantly create content!
So I also provide a done-for-you virtual assistance service, specialising in Content Creation.
These are my services:
- Writing copy for and managing blogs, business documents and websites
- Creating unique, tailored content and profiles, as well as management of Social Media
- Online marketing support such as newsletters and email automation.
How did I get here? - My Story.
Finding your purpose and letting your creative soul truly blossom can be a lifelong journey. It can come at you in unexpected ways and at seemingly inconvenient times.
My journey started with the very abrupt end to a job that came out of nowhere.
It was unpleasant, shattering, emotional and transformational. It changed the course of my families path in an instant - I was 3 months pregnant at the time with my second child.
It left me soul-searching and needing more from life than what I had seen so far, and sent me in a new direction.
But it also created the space for me to explore my creative soul, find my purpose and step into a life of gratitude, happiness, abundance, fun, enlightenment, awareness, mindfulness and soul fulfilling work.
Who am I?
But who am I really? And how can I help you let your creative soul blossom in business and life, and share your unique creative gifts with the world?
Here are some things to know about me that might help:
Born & Raised: Townsville, Far North Queensland.
Lived: Townsville, Gold Coast, Melbourne, London, back to Melbourne, Cairns, Brisbane before finally settling back on the Gold Coast.
Now: A Mum juggling a home-based business and family life raising my two daughters, Lily-Rose and LuLu Sparkle.My little miracles - one through IVF and the other a nice surprise!
Previous Career: Managed, coached and mentored staff in small teams, big teams, small offices, big corporate multi-nationals, across a huge variety of industries for over 20 years. (Read more here)
Studies: Art, business management, training and assessing, coaching, website building, copywriting and editing, writing for magazines and newspapers, online business success, how to build a soulful business (Soulpreneurs), events, animation and design, sales and staff management, communications & media.
Past Small Businesses: Children's clothing, luxury (fake) fur interior design products, art, food and nutrition, plus several blogs.
Creativity: The one thread of consistency and key to my passions has been my creative soul and my love of nature/mother earth. Some of my earliest childhood memories involve creativity - drawing, painting, sewing, organising events, party planning, writing, creating.
From My Journey to Yours
So that's how I got here, but now over to you. What's your journey?
I'd love to help you build and grow the creative business and life you are dreaming of.
You can learn more about how I can help you here: